Ms Kaixin is a caring mother. When she accompanied her children to school and saw their uniform backpacks, she had the idea of producing unique children's backpacks. So she started her own children's backpack company, named Ningbo Lvluo Children Products Co., Ltd, and purchased simple equipment to start her business. 

She searched around for good designers to co-operate with and kept a strict check on the material and design of each kids backpack.In terms of brand naming, after countless discussions and screening, she finally decided on the name HAPPY BEBE®, because she hoped that every child who used HAPPY BEBE® products could have a happy childhood and become a happy baby.